New aveda lifestyle salon, Pure Energy, services Montclair community.
Need a new salon, but not quite sure where to go? Pure Energy Hair Studio, located at 460 Bloomfield Ave., has certainly energized the Montclair community since its move here in June 2015. “Our salon’s move to Montclair from Nutley has been a long time dream of ours and we are very grateful to be here,” said owner Jennifer Bobal. “With the cold, dreadful and dry splint-end season upon us, Montclair is grateful to have Pure Energy’s passion and commitment to excellent hair as well.”
Bobal opened Pure Energy Hair Studio in December of 2001 in Nutley, N.J. She took a chance in opening Pure Energy. She had no employees and little knowledge of how to run a business. But she had two things essential to a successful enterprise: a vision for the future and a passion for creating positive experiences.
Bobal got to work, hiring and training dedicated staff that identified with her values for Pure Energy. She took business classes and promoted the salon around town. “I began thinking about moving to Montclair in 2006, and for several years I had looked at a few places. I worked on what it would actually take to build out a new space and move our salon,” said Bobal. There were setbacks (as with any difficult venture) but Bobal and the rest of the Pure Energy staff pushed through them and it paid off; they finally found their current location in the summer of 2014.
The new location, 460 Bloomfield Ave., happened to be the same location of the last salon Bobal worked at before she opened Pure Energy. The Villagers Studio East, owned by Scott Tassely, was a great space with great energy according to Bobal. “I think it was meant to be to move Pure Energy here,” said Bobal. Bobal contacted the realtor, Neal Richards, who remembered her wanting to build an Aveda salon in Montclair years ago. Neal worked hard for Pure Energy, and they eventually got the space.
Pure Energy offers way more than an amazing customer experience and gorgeous hairdos. They also provide various opportunities for their employees, such as a solid career path, benefits, and continued education. “Our team is committed to the values that drive what we do everyday,” Bobal stated. Passion, teamwork, consistency, positivity and growth: Pure Energy’s goal is to uphold each and every one of these core values daily.
“My goal is to continue to elevate the beauty industry by providing employees with a career that provides stability and opportunity. Pure Energy would never be where it is today without the dedication of my team,” said Bobal.
Pure Energy’s move to Montclair provided the salon the opportunity to grow. They service clients from all over North Jersey. New clients, attracted to the Aveda salon and its reputation, come looking for that “Pure Energy experience” every day. Part of the reason Bobal’s salon is so popular is because each and every stylist at Pure Energy provides exceptional hair care and consistent service in cutting, coloring and styling.
As an exclusive Aveda Lifestyle Salon, Pure Energy carries the entire line of Aveda’s hair, skin, make-up and lifestyle products. They use only Aveda products in their services. Through Aveda, Pure Energy offers wellness rituals like scalp and shoulder massages with haircuts, or hand massages and makeup finishing touches with hair color. Bobal especially loves Aveda’s special attention to customer care. Additionally, Aveda is an environmentally conscious company. They put a lot of care into developing plant-based products and environmentally friendly packaging.
“Aveda’s mission and my vision for a salon definitely played a role in choosing our name Pure Energy. I just wanted a salon that really made people look and feel their best, while providing an uplifting and inspiring salon experience. Our mission statement is simple: inspire, create, energize,” said Bobal.
To make an appointment or learn more about Pure Energy, visit pureenergyhairstudio.com or contact the studio at 973-667-0220. To learn more about Aveda’s commitment to take care of the earth, visit aveda.com.